POLA Inc./POLA Chinese new year 2024
- Client：
- POLA Inc.
- Role：
- Creative / Strategy
POLA Chinese New Year Creative 2024
- Category：
- Graphic Design, Movie, Copy writing
- Skills：
- Planning, Design, Video Production, Photography,Music Production
Celebrating the Chinese New Year "Spring Festival" with POLA's unique creatives. The Chinese New Year "Spring Festival" is the most important event of the year. Brands all over the city create a festive mood with their own unique creatives. Just like any other brands, we also have been producing ”Spring Festival” mother creatives for VMD and packaging every year since 2021. In 2024, in addition to the mother creative production(movie and graphics), we composed music for the movie, created the copy(in Simplified Chinese, Traditional Chinese, English, Korean and Japanese), directing limited edition gift boxes and the L-shaped display.
The Chinese zodiac sign for 2024 is the "Dragon," considered the most auspicious in China. For the first time, we incorporated the zodiac element into the Spring Festival creative, combining POLA's unique "Flowers of Anima" with the dragon to create a distinct POLA Spring Festival feel.
The copy was primarily developed in Simplified Chinese and expanded into Japanese, English, and Korean.
绚彩新春，尽享生之美礼
"Vibrant New Year" symbolizes the splendor, vitality, and new beginnings of the Spring Festival. "Enjoy the Gift of Beauty" expresses the beauty and vitality obtained through the use of cosmetics. The overall concept is to celebrate the Spring Festival and wish for beauty and success in the new year. By gifting POLA's products, the recipient can gain beauty and vitality at the beginning of the new year, leading to a more successful year.
Traditional Chinese: 煥采新春, 臻啟美耀新生之獻禮。
Korean: 새로운 시작을 위한
눈부시도록 아름다운 선물
English: Vibrant gift of beauty for your new beginning.
