JTB Corp. / JTB Rebranding
- Client：
- JTB Corp.
- Role：
- Creative / Strategy
JTB Corp. / JTB Rebranding
- Category：
- Communication strategy, copy, manifesto, movie, graphic, LP
- Skills：
- Strategy, planning, direction, photography and production, web design
JTB, Japan's largest travel agency, has a long history of creating opportunities to bring people together in meaningful ways beyond tourism.
To reposition JTB as more than just a travel agency, we worked with them to develop a communications strategy and produce two videos: one showcasing the new brand image and the other introducing and highlighting their Meetings & Events business.
