KOSÉ Corporation / SEKKISEI SAVE the BLUE Ocean Project 2024
- Client：
- KOSÉ Corporation
- Role：
- Creative
SEKKISEI SAVE the BLUE Ocean Project 2024
- Category：
- Web Design
- Skills：
- Plannning, web design, coding, CG animation creation
The "SAVE the BLUE" video produced by our company in 2023 received a tremendous response, with features in "Brain" magazine and recognition through the "Best Corporate Social Responsibility Campaign" award at the Moodies 2023 Awards. This helped significantly raise awareness of the campaign.
In 2024, to further expand the reach of "SAVE the BLUE" globally, we created a dedicated SNS share campaign site and a teaser site.
We used WebGL to create a rich animation that leads from the opening scene of the fabric spreading underwater to the key visual, giving a natural sense of immersion. When the screen is clicked, ripples spread, allowing users to experience the feeling of being in a beautiful ocean teeming with coral.
To ensure this initiative reached a wide global audience, we adopted a mobile-first design. We included features like a share counter and simplified the content for easy access. The campaign’s share count exceeded 10,000 shortly after launch. We created a special site that encouraged sharing on SNS, which greatly contributed to its spread.
