KOSÉ Corporation / Sekkisei Clear Wellness Pure Conc
- Client：
- KOSÉ Corporation
- Role：
- Creative
Sekkisei Clear Wellness Pure Conc
- Category：
- Movies
- Skills：
- Planning, direction, videography, production
We were entrusted with the movie direction and production for one of KOSÉ's flagship brands, Sekkisei Clear Wellness.
This universal story-driven movie was crafted without narration or subtitles, making it accessible and engaging for a global audience.The product is enriched with beauty extracts derived from Japanese plants, designed to deeply hydrate sensitive skin.The movie focuses on matcha, one of the key ingredients, showcasing the meticulous cultivation process in the tea fields of Kyoto and Nara, as well as its production in local factories. This narrative structure was tailored to spark the curiosity and interest of global audiences, particularly in Western markets.
The climactic scene, where the matcha extract is incorporated into the lotion, was filmed in a studio with carefully crafted lighting to achieve a refined and visually appealing aesthetic. Every detail in the final production was fine-tuned to convey an elegant, sophisticated tone that resonates with a global audience.